Batch 3 · Final live batch · 20–22 October 2026

Stop launching ads. Start engineering winners.

The Creative Strategy Intensive (CSI) is a live, hands-on program for media buyers and marketers who are ready to own the part of Meta ads that actually moves the numbers: The Creative.

Reserve my seat at ₱24,999

Early bird price · Regular ₱35,000

Lifetime access · 12 months of support · Early bird until 13 October

Creative Strategy Intensive is built for you if you are:

This is for you

  • You're great in Ads Manager but feel stuck when performance comes down to creative and not settings.
  • You want to move into creative strategy, a role that's harder to replace and easier to charge more for.
  • You're tired of briefing editors with "make it like this one" and hoping it works.
  • You want to understand why certain ads convert, not just how to make them look good.

This is not for you

  • You'd rather keep optimizing bids, placements and audiences, and leave the creative to someone else.
  • You're not looking to take on creative strategy — the account side is where you want to stay.
  • You're comfortable briefing with "make it like this one" and would rather not change how you work.
  • You only want a swipe file to copy from. You'll get mine, but swipes are useless if you can't tell why an ad works.

The targeting game is over. Creative is the new targeting.

Meta's algorithm now does most of the work media buyers used to do by hand. Broad audiences, Advantage+, and automated placements mean you can't out-target your competitors anymore.

What's left is the lever that decides whether an account scales or stalls: what you put in front of people.

That's why "Creative Strategist" is one of the most in-demand roles in paid social right now, and why most people trying to fill it are guessing. They copy competitor ads, chase trends, and call it strategy. When an ad wins, they can't explain why. When it dies, they can't fix it.

Creative Strategy Intensive teaches you to stop guessing.

By the end of Creative Strategy Intensive, you'll be able to:

  • Explain why an ad works using real consumer psychology, not gut feel
  • Run a full creative audit on any ad account and find where money is leaking
  • Research audiences and competitors so your concepts come from real customer insight
  • Generate, diversify, and prioritize creative concepts so you always know what to test next
  • Write hooks and storyboards your editors and creators can actually execute
  • Read performance data like a strategist: know when to iterate, when to kill, and when to take a big swing
  • Plan creative volume and sprints so output becomes a system, not a scramble

This isn't a lecture you watch and forget.

When past students told me what they wanted more of, two answers came up again and again: hands-on practice and real creative analysis. So in Creative Strategy Intensive, those aren't extras. They're the core of the program.

Teach → Do → Review

Every live session runs in short loops. You learn a concept, apply it right away, then get it reviewed. No hour-long lectures followed by a rushed Q&A.

Small-group critique

You'll work in groups of 3–4, presenting and critiquing each other's work on a rotating basis. Everyone presents. Nobody hides.

One product, start to finish

Your worksheets follow a single product across every module, from research to concept to brief to performance plan. By the end, you'll have a complete creative strategy you built yourself, which you can show as portfolio work.

Real ads

We analyze live brands using Meta Ad Library, public reviews, and social listening, the same way I do for my clients.

6 modules. From "why people buy" to "what we ship next sprint."

Module 1 State of Creative Strategy Understand the new rules of paid social and exactly what a Creative Strategist is responsible for.
  • The Shift in Paid Social
  • The Creative Strategist Role
Module 2 Consumer Psychology The foundation every winning ad is built on. Learn to diagnose what your buyer needs, wants, and already believes.
  • 5 Levels of Human Needs
  • 8 Human Core Desires
  • 5 Stages of Market Sophistication
  • 5 Levels of Awareness
Module 3 Creative Fundamentals Speak the language and break any ad down into parts you can rebuild, remix, and test.
  • Creative Strategy Terminology
  • Ad Building Blocks (Modular Framework)
Module 4 Research for Creative Strategy Winning concepts are found, not invented. Learn where to dig and what to look for.
  • Creative Audits
  • Audience Research
  • Competitor Research
Module 5 Ideation and Creative Production Turn research into a pipeline of concepts, then into briefs your team can execute without back-and-forth.
  • Developing Creative Concepts
  • Creative Ideation and Diversification
  • Prioritizing Creative Concepts
  • Mastering Effective Hooks
  • Mastering the Storyboard
  • The 2-Brief Approach
Module 6 Creative Testing and KPI Metrics Close the loop. Read the numbers, make the call, and build a testing system that compounds.
  • Creative Testing
  • Essential Creative Strategy Metrics
  • Understanding Conversion Metrics
  • High-Level Performance Analysis
  • Iterating on Creative Assets
  • Executing Big Strategic Swings
  • Determining Creative Volume Strategy
  • Creative Sprint Planning Framework

Batch 3 is the last time Creative Strategy Intensive runs live.

From Batch 4 onward, Creative Strategy Intensive will be delivered as recorded lessons. You'll still get the curriculum, but not the live feedback, small-group critique, or chance to ask me questions in real time about your own work.

If you learn best by doing and getting corrected, this is the batch to join.

Join the last live batch and you keep lifetime access to every recorded version that comes after it.

Invest in the skill that makes every ad account better.

₱35,000
₱24,999 Early bird

You save ₱10,000

Early bird ends 13 October 2026 or when seats run out.

  • Lifetime access to the course
  • 12 months of support after the batch ends
  • 3 days of live sessions on Zoom with Mark
  • All sessions recorded
  • Small-group creative critique
  • Full worksheet set with a start-to-finish product capstone
  • Private community access
  • CSI Toolkit and resources
Reserve my seat

Seats are limited to keep critique groups small. 15 seats available.

Educational program — no guaranteed results. Read the full disclaimer.

Mark Magdayo at his desk, recording to camera

Hi, I'm Mark Magdayo.

I'm a performance creative strategist, operator and consultant, helping 8–9 figure brands with direct response creative strategy. I don't just teach creative strategy. I do it every week for clients.

Everything in Creative Strategy Intensive comes from real accounts: the frameworks I use to research, the way I brief editors, and the sprint system I use to decide what gets made next.

"AI can collect the data, but the strategist is the brain. CSI trains the brain."

  • Featured at Motion's Creative Strategy Summit 2024
  • Featured in Motion's 2024 edition, The Rise of the Creative Strategist
  • 4+ years running DTC creative strategy

As featured in

Cover of Motion's 2024 edition, The Rise of the Creative Strategist
Motion's 2024 edition
Speaker line-up for Motion's Creative Strategy Summit 2024
Creative Strategy Summit 2024

What clients say

“Mark jumped into our team and had an immediate impact. Performance creative is a key driver for our brand and Mark's expertise has helped us streamline this process improving ad performance and enabling us to scale budgets. He is a hard worker able to work autonomously and at a fast pace, always looking to do what's best for the brand. Super happy to have him on board and part our team!”

Luka Maric

Co-Founder at Dog Friendly Co.

March 2024 · Client

“Mark has been a fantastic addition to our team at True Classic. Creative is at the core of everything we do, and Mark joined our team to support all aspects of creative and paid media. He has demonstrated strong analytical capabilities, creative thinking and an impeccable work ethic. He is collaborative and reliable, and is becoming a more important part of our team by the day as we pace to hit $250M in revenue this year. Thanks for all you do, Mark. We are lucky to have you!”

Paige Decker

Fractional CMO | ex-Meta, AG1, True Classic | Growth & Business Strategy

July 2023 · Managed Mark directly

“When we decided to bring creative production fully in house, we knew it was a big lift. Mark stepped up and owned the whole thing. He built every process from scratch, migrated all our assets, and got the engine running better than it did under the agencies, with higher ROAS to show for it. He just gets things done. It's a pleasure working with you Mark, and I'm excited to keep scaling the brand alongside you.”

Andy Reymond

Scaling DTC Brands across English-Speaking Markets · CRO · A/B Testing · Profit Growth

August 2026 · Client

What past students say

“Recommended! Solid learnings & no gate keeping sa mga Creative strategies, pang international level!! Super worth it!!”

Kyle Suarez

Meta ads & Creative Strategist

“Worth it ang workshop, honestly, ino-overthink ko before ang step by step process ko sa ad creative, pero ngayon it will only take me 3 hours para makagawa ng 10 creative strategy for my clients. Good Investment for Full Time Freelancer like me.”

Chan Dom Llego

Meta ads & Creative Strategist

“Super thankful to Coach Mark Alvin Magdayo for generously sharing his expertise as a Creative Strategist! Sobrang sulit because we got exclusive access sa ACTUAL process niya—including his creative library, the exact framework he uses to craft performance creatives that actually convert, at kung paano gumawa ng ads based on consumer behavior.”

Diana Zaballero

Meta ads & Creative Strategist

“Thank you for existing coach! Sana marami pa kaming maturuan mo. I have doubt sa pagiging creative strategist pero di naman pala ganun kaoverwhelming basta may coach kang matuturuan ka ng maayos at generous pa, no gatekeeping.”

Angelica Bello

SMM & Creative Strategist

Frequently asked questions

How long do I have access to the course?

Lifetime. You keep access to the materials, including the recorded versions of Creative Strategy Intensive that come after this batch.

What happens after the batch ends?

You get 12 months of support, so you can bring real questions from real accounts as you apply the work. It runs in the private community that comes with your seat, so you can post questions there as they come up.

I'm not a media buyer. Can I still join?

Yes. Media buyers will ramp up fastest, but marketers, freelancers, editors, and business owners running their own ads will all get value. Module 1 covers the foundations.

Do I need an active ad account?

No. We use public brands and Meta Ad Library for exercises, so everyone works with the same material. If you do have an account, you can apply everything to it right away.

What if I miss a live session?

All sessions are recorded, so you can catch up on anything you miss. You won't get the live critique on the day, so if you know you'll be out, send your questions ahead and they'll be covered in the session.

Can I pay in installments?

Not for Batch 3. Payment is in full so your seat is confirmed and the critique groups can be finalized before we start.

What's your refund policy?

You can request a full refund any time before the first live session, no questions asked. After the first session starts, all sales are final — seats are limited and live critique time is reserved for you, so a seat that's used can't be given to someone else.

The algorithm got smarter. Your creative strategy has to catch up.

Join the final live batch of the Creative Strategy Intensive and learn to build ads with intention, not luck.

Early Bird: ₱24,999 · Regular ₱35,000 · Batch 3 starts 20 October 2026

Reserve my seat now

No results guarantee

Creative Strategy Intensive is an educational program. It teaches frameworks, judgment and process — not hacks, and not a promise of specific results. What you get out of it depends on your product, your market, your budget and the work you put in. Nothing on this page should be read as a guarantee of revenue, ROAS or any other performance outcome.

© 2026 Creative Strategy Intensive

Questions? hello@iammarkamagdayo.com